1
2
3
4
5
Kensington Tours
Created country based landing pages to drive sales leads. Iterated on different layouts to incorporate new tours, travel services, and promotions.
Used Google Analytics to A/B test and measure conversion rates. Used appropiate imagery and copy to target audience with the aim of offering them something of value, and to convert a higher percentage of visitors into leads, while also capturing information about who they are, what they're looking for and what they've converted on.