A creative, results-driven, detailed-oriented professional with exceptional UI/UX design skills and a passion for art, who excels at developing and implementing innovative concepts aligned to marketing and business objectives, both individually and as part of a team. Develops and iterates on visually engaging designs for digital and print that reflect the brand and communicates the user experience journey. Experience in audience research and analysis, goal creation, developing style guides, defining UI/UX patterns and behaviours, usability testing, and prototyping. Strong project management and communications skills and comfortable in collaborating with multiple technical and business stakeholders using an Agile methodology.
VISUAL UI/UX DESIGNER
AppDirect, 2018-present
Create and maintain design systems and brand guidelines for customer facing properties and thread knowledge of UI/UX best practices, latest web technology, and demand generation strategies throughout all website properties.
Advocate for an integrated, consistent, and optimized experience end-to-end for all customers and prospects while promoting user-centered design based on cohesive design principles, patterns and best practices.
Employ a range of human-centered design techniques such as buyer’s journey mapping, user flows, wireframes, and staged prototypes to determine and convey design decisions.
Partner with marketing stakeholders to help explain complex concepts, product offerings, and information hierarchy, ensuring delivery of high-quality user experience and design across multiple concurrent projects.
Drive project management and develop documentation for all design led initiatives, including scope, timelines, stakeholder management, and debriefs and proactively communicate status and ensure alignment on priorities.
SENIOR VISUAL DESIGNER
Travel Edge, 2016-2018
Define interaction models, user task flows and UI specifications for ADX (Agent Digital Experience), a web application tool used by over 300 travel agents to book flights, hotels, cruises and insurance for over 20,000 travelers, generating $40 million in revenue.
Develop wireframes and high-fidelity mockups for desktop, tablet and mobile devices at a variety of resolutions and using responsive grid-based layouts using Sketch.
Design visually engaging landing pages and lead generation forms based on user research, analytics, and A/B-tested variations, and increased total sales leads by 30%.
Communicate and present end-to-end experiences, interaction models, and screen designs to executive-level stakeholders using interactive prototypes with InVision.
Enforce visual and brand consistency across multiple features, having created a cohesive style guide and UI pattern library.
Lead regular UI training sessions for developers and leverage Chrome Developer Tools to apply feedback by making live updates to the CSS and HTML.
Define behaviour of visual elements through iconography, micro-interactions, navigation and menu items using Adobe Creative Suite.
Engage in testing and quality assurance during technical implementation by reporting defects and troubleshooting problems in order to suggest usability improvements.
Use a consultative approach to gather feedback from user researchers and provide recommendations to business analysts during the development of user stories for both new and existing features.
Work in close collaboration with developers and business stakeholders using an Agile methodology to adapt designs in response to changing requirements and specifications.
SENIOR DESIGNER
Kensington Tours, 2011-2016
Redesigned the Kensington Tours website and handled its overall management – competitive research, user analysis, wireframes, high-fidelity mockups, style guide, UI pattern library, CSS, HTML framework, user-testing, A/B testing, proofreading and sourcing all imagery.
Established and sustained relationships with vendors and ensured cost-efficiency and quality of print materials while proactively searching for new suppliers and negotiated best pricing, successfully securing up to 60% savings on brochure print-runs.
Applied the introduction of new Travel Becomes You branding across all marketing material in web and print mediums while remaining creative and unique in artistic direction, especially in achieving a fresh look for new sides of the business (Compass Blog, Explorers In Residence program, KCares).
Maintained proficiency and comfort in designing and developing for web (newsletters, website, landing pages, microsites, web ads) and print (flyers, brochures, large-scale posters, banners) by keeping up-to-date with Adobe Creative Suite and HTML/CSS and applying new features and functions to development.
LEAD GRAPHIC DESIGNER
Scotia iTrade, 2006-2010
Handled company-wide re-branding through design, implementation and maintenance of all web and print materials.
Conducted weekly interdepartmental customer experience focus groups to identify and present marketing solutions to senior management for implementation.
Built communication strategies to react to market conditions based on consumer trends and growth initiatives.
Managed integrated multimedia projects (instructional flash demos, online interactive help centers, and trade show booths) using planning storyboards, designing all image assets, supervising photo shoots, and keeping production costs within budget.
EDUCATION
The University of Western Ontario, Bachelor of Arts in Media, Information and Technoculture – 2006
Fanshawe College, Diploma in Multimedia Design and Production – 2006
RED Academy, UI Designer Essentials: Apply design theory foundations to create engaging user interfaces for apps and websites with a focus on prototyping (using InVision) and mobile app design (using Sketch) – 2017
HackerYou, Advanced Wed Development: HTML5, CSS3, website accessibility requirements, responsive web design, Sass, LESS, converting designs to HTML/CSS, best practices for modern web development, JavaScript, jQuery – 2014
Institute of Communications Agencies: Communications and Advertising Accredited Professional: Building branding and communications strategies for effective, multi-channel solutions, and using consumer research to generate insight and evaluate strategic direction – 2009
Research analysis
Object/goal creation
Conceptualization/ideation
Low-fi and high-fi mocking, prototyping and user testing
Sketch, Figma, InVision, Sublime Text, Adobe Creative Suite (Photoshop, Illustrator, Lightroom, InDesign, Dreamweaver, Premiere Pro), Slack, Jira, Basecamp
Creating and managing UI kits and project design system
Creation of layouts, components, assets and interactions and specifications
Revising as-needed and managing feedback from stakeholders
Delivery final files to development team and QA