Yaamini Kanthaswamy

Design with intent. Impact by design.

UX/UI designer with 15+ years of experience shaping user-centered, data-informed products that transform complex problems into intuitive experiences.

XCover

Embedded Insurance Experience

Led end-to-end purchase and post-purchase experience design, expanding insurance adoption while protecting core conversion and enabling experimentation.

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A laptop displaying a travel guide document on a white table, with city buildings and a ferris wheel visible outside a window in the background.

XCover

Optimization Framework

Created a scalable, data-driven framework of embedded insurance UX and content best practices that standardized partner implementations, cut integration time by 80%, and accelerated speed to market across multiple verticals.

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Laptop on desk displaying a webpage titled 'Decoding Digital' with a photo of a smiling woman and text about digital era leadership.

AppDirect

Decoding Digital Podcast

Designed and launched a branded web experience for AppDirect’s Decoding Digital podcast, translating the series into an engaging digital destination that increased episode discovery, listening, and brand awareness.

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Screenshot of the AppDirect Add-On Store webpage with the headline "Extend your platform. Drive more value." and a search bar at the top right. The page showcases a section about AI powered search and reviews, with a dropdown menu showing options like "backup," "Microsoft OneDrive Backup," and "Drive Backup." There are review snippets and profile details below.

AppDirect

Add-On Store

Designed and improved a marketplace experience enabling customers to discover and evaluate third-party solutions that extend platform functionality, improving product discoverability and decision-making across the AppDirect ecosystem.

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Cover page of a guide titled 'Hidden Complexities of Subscription Commerce' with an illustration of an iceberg and icons representing various aspects of subscription commerce

AppDirect

Guide to Subscription Commerce web experience

Award-nominated interactive web experience designed to increase engagement and position AppDirect as a thought leader in subscription commerce.

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Table with maps, photographs, a rock, sunglasses, and a tablet displaying a website related to travel planning.

TravelEdge

aDX Dashboard

Redesigned a legacy travel agent dashboard into a modern, task-oriented experience that streamlined workflows, improved usability, and supported business growth through actionable insights and follow-up management.

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  • "Her ability to blend user-centered design with strategic thinking constantly leads to intuitive and impactful product experiences."

    Ben Bishop, Direct of Engineering at Cover Genius

  • "Yaamini has led partnership design innovation, bringing new ideas and successful solutions to clients including Expedia, Uber, AXS, and Klarna."

    Chris Agi, VP Design at Cover Genius

  • "Her deep expertise and experience, combined with a strong work ethic and can-do attitude, make Yaamini the kind of designer any team would be glad to have."

    Derick Carss, Creative Director at Atlassian

  • "Beyond her design expertise, Yaamini is a true leader—she fosters collaboration, drives alignment across teams, and elevates the work of those around her."

    Ben Bishop, Director of Engineering at Cover Genius